About HEBS™
HEBS was created to elevate beauty professionals, reward skill and artistry, and build a global beauty championship platform. From regional stages across America to the international spotlight in Lagos, Nigeria — this is where champions are made.
The Story of HEBS™
Why HEBS was created
A Platform Built for Beauty Professionals
The beauty industry has always been filled with extraordinary talent — braiders, barbers, locticians, stylists, and creative artists who dedicate years of their lives to mastering their craft. Yet for too long, there was no championship platform that truly celebrated that artistry at the highest level.
HEBS was created to change that. Built from the ground up to elevate beauty professionals, reward skill and artistry, and build a global beauty championship platform that connects talent across the United States and the world.
"The beauty industry finally has its championship league."
The vision
From the USA to the World Stage
The Road to HEBS™ Championship Tour is the national pathway — nine regional cities across the United States where the most talented beauty professionals compete in 10 elite divisions of braiding, loc artistry, barbering, and creative styling.
Top competitors advance to the HEBS National Championship in Secaucus, New Jersey, where division champions are crowned. The ultimate winners earn the HEBS Crown and represent the United States at HEBS Lagos — the international championship stage in Lagos, Nigeria.
HEBS USA leads to HEBS Lagos. The road does not end at Nationals — it leads to the world.
What we stand for
Our Mission
01
Elevate Beauty Professionals
HEBS gives beauty professionals a championship stage they deserve — a platform where skill, dedication, and artistry are recognized and rewarded at the highest level. Whether you are an established professional or a rising artist, this tour gives you the opportunity to prove your skills on a championship stage.
02
Reward Skill and Artistry
Over $150,000 in cash and prizes across the full championship tour. Regional champions earn $1,500 plus a championship trophy. Crown Champions earn $5,000, the official HEBS Championship Belt, and an invitation to compete internationally in Lagos, Nigeria.
03
Build a Global Platform
HEBS is more than a US competition. HEBS USA connects directly to HEBS Lagos — the international championship stage. This global platform connects beauty talent across continents and showcases artistry to a worldwide audience. The Road to HEBS leads to the world.
The full championship journey
HEBS USA → HEBS Lagos
Stage One
Regional Tour
9 cities across the US. 10 divisions. Top 3 advance from each city.
Stage Two
HEBS Nationals
Secaucus, New Jersey. May 2–3, 2027. Division champions crowned.
Stage Three · International
HEBS Lagos
Lagos, Nigeria. Oct 23–25, 2027. Crown Champions represent USA on the world stage.
Open to all beauty professionals
Who Should Compete
The Road to HEBS™ is open to professional beauty artists at every stage of their career. Whether you are an established professional or a rising artist, this tour gives you the opportunity to prove your skills on a championship stage.
Braiders
NeatBraid Precision · Fusion Styling
Locticians
Loc Dominion Retwist & Style
Barbers
6 Barbering divisions available
Hairstylists
Fusion Styling · Crown Icon
Beauty Artists
Crown Icon — hair, makeup, nails, fashion
Emerging Talent
Rising Blade Rookie — new barbers
The experts behind the championship
Judges & Industry Panel
The Road to HEBS™ Championship Tour is judged by a panel of HEBS-trained, certified industry professionals with expertise in braiding, barbering, loc artistry, and professional styling. All competitions are evaluated using the official HEBS scoring system, designed to ensure fairness, consistency, and transparency.
Integrity
Professional Excellence
Industry Respect
Industry Panel
Education & Masterclasses
The Road to HEBS™ Championship Tour is more than a competition. Each tour stop also features professional education sessions and masterclasses designed to help beauty professionals grow their craft and their careers. These sessions create opportunities for learning, networking, and inspiration.
Education sessions are designed to be practical, interactive, and inspiring. Attendees leave with new knowledge they can immediately apply in their professional careers.
Masterclass Topics Include
- Advanced braiding techniques
- Loc maintenance and styling
- Barbering precision and fade mastery
- Social media growth for beauty professionals
- Salon business development
- Product education and demonstrations
Led by Industry Leaders
Master Braiders
Barber Educators
Celebrity Stylists
Product Specialists
Beauty Industry Entrepreneurs
National Event Only
- Full education and masterclass programming takes place at the HEBS National Championship in Secaucus, New Jersey — May 1–3, 2027 at the Meadowlands Convention Center.
HEBS Hall of Fame
The HEBS Hall of Fame honors the champions who have earned their place in the history of the HEBS Championship Tour. Their achievements inspire future competitors and elevate the entire beauty industry.
Level One
HEBS Regional Champion
Awarded to the first-place winner in each category at every regional event. Receives the HEBS Regional Championship Trophy, $1,500 cash prize, and qualification to Nationals.
Level Two
HEBS National Division Champion
Awarded to the top competitor in each category at the HEBS National Championship in Secaucus, New Jersey. Receives $3,000 cash prize and advances to Crown Finals.
Level Three · Highest Title
HEBS Crown Champion
The highest title in the HEBS Championship Tour. Crown Champions receive $5,000, the championship belt, and represent the best beauty talent in the nation at HEBS Lagos, Nigeria.
The HEBS Hall of Fame grows each year as new champions earn their place in the history of the competition.