Apply to Compete
Apply to Compete

Stop 05 of 09 | Mid-South Regional

Memphis

Tennessee · Road to HEBS™ Regional

Highlights the braider’s ability to produce flawless, clean, and consistent braids while demonstrating speed and artistry. This division separates the technicians from the true craftspeople.

Date

Sunday, March 21, 2027

Divisions

10

1st Place Prize

$1,500

Advances to Nationals

Top 3

Divisions
0
1st Place Regional Prize
$ 0
Advance to HEBS Nationals
Top 0
Crown Champion Prize
$ 0

Memphis Regional

Registration Info

Event Date

Sunday, March 21, 2027

Location

Hilton Memphis

939 Ridge Lake Boulevard, Memphis, TN 38120, US

Tour Stop

05 of 09

Open Divisions

All 10

Entry Fees

Competition

Limited Time
$ 0

General admission

Regural Price
$ 0
Apply for Road to HEBS™

Competition Day

Event Schedule

General format for all Road to HEBS™ regional tour stops. Exact times are confirmed closer to the event date. Check in promptly — late arrivals may forfeit their competition spot.

01

Competitor Check-In

Registration desk opens. Collect your product package, receive station assignment, and complete any outstanding paperwork.

8:00 AM

02

Competitor Briefing
All competitors attend the mandatory briefing. Rules, judging criteria, category order, and competition format are reviewed by HEBS officials.
9:00 AM

03

Competition Rounds Begin

Categories compete in scheduled rounds. All work must be performed live on stage. Judges evaluate each competitor using the official HEBS scoring system.

9:30 AM

04

Lunch Break
Scheduled break. Competitors must keep their stations clean and secure during the break.
12:00 PM

05

Afternoon Rounds Continue
Remaining categories compete. Top 3 in each category qualify for HEBS Nationals in Secaucus, New Jersey.
1:00 PM

06

Judging & Tabulation
Official judges finalize scores. HEBS staff tabulate results from all categories. Results are reviewed for accuracy.
4:00 PM

07

Awards Ceremony
Top 3 finishers in every category are announced. Regional Champions receive their belt, trophy, and Nationals qualification. Photos, media, and celebration.
5:00 PM

01

Memphis Regional

Mar 21, 2027

02

HEBS Nationals

May 2–3, 2027

03

HEBS Crown

Crown Finals

04

HEBS Lagos

Oct 2027

Open to All Competitors

All 10 Divisions Compete in Memphis

Competitors may enter one or more divisions. Each division is judged separately — you can qualify for Nationals in multiple categories.

Braid & Loc
NeatBraid Precision
  • 60 min | Full head braid design

Highlights the braider’s ability to produce flawless, clean, and consistent braids while demonstrating speed and artistry. Required product: PureO Braiding Gel.

Loc Dominion Retwist & Style
  • 3 × 30 min | Competitor brings model

Elite championship demonstrating discipline, precision, and mastery through a complete loc retwist and style under pressure. 3 rounds: Retwist Discipline, Style Authority, The Dominion Final.

Creative Styling
Crown Icon Championship
  • Video + Stage | Social votes

The signature HEBS transformation category. Complete beauty look combining hairstyling, makeup artistry, fashion & couture, nail art, and performance.

Fusion Styling
  • 60 min | Multiple techniques

Combines braiding, loc styling, extensions, texture manipulation, and advanced sculpting into one cohesive design.

Barbering · Powered by Men't Pro Tools
Modern Comb Over
  • Duration: 40 minutes
Freestyle Fusion
  • 60 min | Color & props allowed
Texture Transformation
  • Duration: 40 minutes
Scissor Precision
  • 40 min | No clippers allowed
Fast & Flawless
  • 15 min | No enhancements
Rising Blade Rookie
  • 30 min | New barbers only

On the Day

What to Expect in Memphis

The Road to HEBS™ is more than a competition — it’s a full championship experience built to elevate the beauty industry.

10 Official Divisions

All 10 HEBS divisions compete at every regional tour stop — from NeatBraid Precision and Loc Dominion to Fast & Flawless and Rising Blade Rookie. Competitors may enter one or more divisions.

100-Point Judging System

Every competitor is evaluated by HEBS-trained, certified judges using the official 100-point scoring system. Judging is based strictly on visible execution — not personal preference.

Top 3 Advance to Nationals

The top 3 finishers in each division at every regional event qualify for the HEBS National Championship in Secaucus, New Jersey — including VIP party access.

Regional Champion Belt

1st place in each division receives the official HEBS Regional Championship Belt — the symbol of regional dominance and the first step on the road to the Crown.

Education Sessions

Each tour stop features professional masterclasses and education sessions led by industry experts — covering advanced techniques, business development, and social media growth.

Networking & Community

Connect with braiders, barbers, locticians, stylists, product brands, and educators from across the country. The Road to HEBS™ builds careers — not just championships.

What You Can Win

Regional Championship Prizes

Top 3 competitors in every category at each regional event advance to the HEBS National Championship in Secaucus, New Jersey.

Regional Champion

$1,500
  • Cash prize — $1,500
  • HEBS Regional Championship Belt
  • Championship Trophy
  • Qualification to HEBS Nationals
  • VIP Champions Welcome Party access
1st Place

Regional Finalist

$1,000
  • Product prize package — $500 value
  • Championship Trophy
  • Qualification to HEBS Nationals
  • VIP Champions Welcome Party access
2nd Place

Regional Finalist

$500
  • Product prize package — $500 value
  • Championship Trophy
  • Qualification to HEBS Nationals
3rd Place
  • Before You Compete

Key Competition Rules

All competitors are responsible for knowing and following the official HEBS rules. Violations result in point deductions or disqualification. The full rulebook is available on the Rules page.
Full Rulebook

No pre-work of any kind before competition begins

All cutting, braiding, styling, and shaping must start and finish within the official time window. Pre-work results in disqualification.

Competitors must bring their own live model

Models must arrive with hair in the required natural condition for their category. Competitors are responsible for model preparation.

Stop immediately when time is called

Continuing work after time is called results in deductions or disqualification. This is strictly enforced by HEBS officials.

Only approved products and tools permitted

Competitors must use designated required products where applicable. All tools must be in safe, clean working condition prior to competition.

Professional conduct required at all times

Respectful, focused, and professional behavior is expected. Disruptive or disrespectful conduct results in point deductions.

Clean, organized workstation throughout

Stations must be maintained during competition and fully cleaned post-service. Station cleanliness is a scored compliance requirement in barbering categories.

Locations

Other ROAD TO HEBS TOUR CITIES

Atlanta

Georgia

Sunday – February 21, 2027
Houston

Texas

Sunday February 28, 2027
Dallas

Texas

Sunday March 7, 2027
Chicago

Illinois

Sunday March 14, 2027
Memphis

Tennessee

Sunday March 21, 2027
Orlando

Florida

Sunday March 28, 2027
Charlotte

North Carolina

Sunday April 4, 2027
Washington DC

Capital

Sunday April 11, 2027
Philadelphia

Pennsylvania

Sunday April 18, 2027

Memphis · Sunday, March 21, 2027

Fight for the Belt.

Win the Crown. Represent on the Global Stage.

APPLY FOR ROAD TO HEBS™
View Tour Cities

Only 1st place National Division Champions receive flight & hotel to HEBS Lagos, Nigeria.

Competition

Limited Time
$ 0

General admission

Regural Price
$ 0