Official HEBS Competitor Rulebook · 2027
Loc Dominion
Retwist & Style
An elite championship where top competitors demonstrate discipline, precision, and mastery through a complete loc retwist and style under pressure. Three progressive rounds test every dimension of loc artistry — from technical foundation to creative dominance.
Format
3 Rounds
Format
3 × 30-Minute Rounds
Criteria
100 Points
1st Place
$1,500
Loc Dominion
Quick Division Overview
Format
3 Rounds
Model Required
Yes
Category
Loc Artistry
Entry From
$75
Regional Prizes:
Regional Champion
$1,500
Cash Prize
Regional Finalist
$1,000
Product package
Regional Finalist
$500
Product package
Entry Fees
Early Bird
Standard
- What to Expect
Competition Format
Everything you need to know about how the Loc Dominion championship is structured and what is required on competition day.
Round 1 — 30 Min
Retwist Discipline
Competitors execute a complete loc retwist demonstrating control, consistency, and technical precision. Clean roots, proper tension, and uniform execution are evaluated. Models must arrive with unaltered locs in competition-ready condition.
- 30 Minutes — Technical Foundation
Round 2 — 30 Min
Style Authority
Building on the retwist foundation, competitors create a defined loc style that demonstrates structure, logic, and intentional design. Shape, placement, and styling technique are evaluated under pressure.
- 30 Minutes — Styling Precision
Round 3 — 30 Min
The Dominion Final
The final round challenges competitors to bring together everything — retwist precision, styling authority, and creative originality — into a single championship-level presentation that commands attention and demonstrates true loc mastery.
- 30 Minutes — Full Mastery
Model Requirements
Competitor-Supplied Model
Contestants must bring their own live models. Models must arrive with locs in the natural condition required for the retwist category — no pre-twisting, pre-styling, or pre-shaping permitted before the competition begins.
- Competitor-Supplied Model Required
- What to Expect
Competition Format
Everything you need to know about how the Loc Dominion championship is structured and what is required on competition day.
Round 1 — 30 Min
Retwist Discipline
PURPOSE: Honor the foundation of loc culture through clean, disciplined execution.
REQUIREMENTS:
- Full-head retwist
- Clean, defined parting
- Respect for scalp health
RESTRICTIONS:
- No styling permitted
- No covering mistakes
SCORING (30 POINTS)
- Clean parting – 10 pts
- Completion — 15 pts
- Proper Retwist Technique
- 30 Points
Round 2 — 30 Min
Style Authority
PURPOSE: Translate the retwist into a structured, wearable style.
FOCUS:
- Intentional design
- Balanced, logical styling
- Creative expression within structure
SCORING (30 POINTS)
- Complete Style — 15 pts
- Creativity — 10 pts
- Accessories — 5 pts
- 30 Points
Round 3 — 30 Min
The Dominion Final
PURPOSE: Establish dominance through creativity, execution, and presentation.
FINAL ROUND RESET:
- Competitors start over with a new look
ALLOWED (FINAL ROUND ONLY):
- Enhancements
- Extensions
SCORING (40 POINTS)
- Creativity— 10 pts
- Completion Within Time — 10 pts
- Overall Presentation &
Delivery — 10 pts - Integrations — 5 pts
- 40 Points
Model Requirements
Competitor-Supplied Model
Contestants must bring their own live models. Models must arrive with locs in the natural condition required for the retwist category — no pre-twisting, pre-styling, or pre-shaping permitted before the competition begins.
- Competitor-Supplied Model Required
Official Division Product
Loc & Twist
This division requires the use of Loc & Twist — provided to all competitors at check-in. This ensures fair and consistent conditions for all participants. No alternative products are permitted.
- Provided by PureO Natural Products & Locn Hair Products
Official Scoring
How You Will Be Judged
This division is judged on technical execution, completion, design, consistency, and professionalism. There is no separate compliance section for braid & loc categories — professional standards still apply and violations result in –3 point deductions.
Total Scoring: 100 pts
Braid Technical Criteria → 100 pts
Compliance Section → N/A — Braid/Loc Division
Professional Violations –3 pts each
The winner is determined by the highest average score across all judges. Each judge scores independently. All judging decisions are final.
Round 1
- 30 Minutes
Retwist Discipline
PURPOSE: Honor the foundation of loc culture through clean, disciplined execution.
REQUIREMENTS:
- Full-head retwist
- Clean, defined parting
- Respect for scalp health
RESTRICTIONS:
- No styling permitted
- No covering mistakes
SCORING (30 POINTS)
- Clean parting – 10 pts
- Completion — 15 pts
- Proper Retwist Technique
30pts
Round 2
- 30 Minutes
STYLE AUTHORITY
PURPOSE: Translate the retwist into a structured, wearable style.
FOCUS:
- Intentional design
- Balanced, logical styling
- Creative expression within structure
SCORING (30 POINTS)
- Complete Style — 15 pts
- Creativity — 10 pts
- Accessories — 5 pts
30pts
Round 3
- 30 Minutes
THE DOMINION FINAL
PURPOSE: Establish dominance through creativity, execution, and presentation.
FOCUS:
- Intentional design
- Balanced, logical styling
- Creative expression within structure
SCORING (30 POINTS)
- Complete Style — 15 pts
- Creativity — 10 pts
- Accessories — 5 pts
30pts
Professional Standard Deductions
(–3 pts each)
- Dirty tools or disorganized workspace
- Excessive tension or pulling on hair
- Lack of model comfort or improper handling
- Unprofessional conduct or poor attitude
Official Scoring
How You Will Be Judged
This division is judged on technical execution, completion, design, consistency, and professionalism. There is no separate compliance section for braid & loc categories — professional standards still apply and violations result in –3 point deductions.
Total Scoring: 100 pts
Braid Technical Criteria → 100 pts
Compliance Section → N/A — Braid/Loc Division
Professional Violations –3 pts each
Winner is determined by highest average score across all judges. Each judge scores independently. All judging decisions are final.
01
Precision & Cleanliness of Retwist
Control and consistency of the retwist — neat roots, proper tension, and uniform execution throughout. Clean scalp, controlled product use, and no buildup or residue.
20pts
02
Structure & Logic of Styling
Controlled placement and polished presentation of the loc style. Structure and finish with intentional, organized design that demonstrates mastery of the medium.
20pts
03
Creativity & Originality
Originality and intention behind the style — how clearly the concept is developed and expressed. Integration of accessories (beads, wraps, bands) in a seamless, intentional way that enhances the final look.
20pts
04
Execution Under Pressure
The ability to maintain technical standards and consistent quality across all three rounds while managing time pressure. Professionalism and focus throughout the competition.
20pts
05
Final Presentation & Impact
The complete visual impact — cohesion, structure, and how all three rounds come together as one championship-level demonstration of loc artistry.
20pts
Professional Standard Deductions
(–3 pts each)
- Dirty tools or disorganized workspace
- Excessive tension or pulling on hair
- Lack of model comfort or improper handling
- Unprofessional conduct or poor attitude
Know Before You Compete
Key Competition Rules
All competitors are responsible for understanding and following the rules of their category. Violations may result in point deductions or disqualification.
No Pre-Twisting Permitted
No pre-twisting, pre-styling, or pre-shaping of any kind before the competition begins. All work in each round must start from the condition established at the beginning of that round.
Models Must Meet Requirements
Models must arrive with locs in the natural, unaltered condition required for the retwist category. Competitors are responsible for their model's preparation.
Required Products Only
Use only the designated Loc & Twist products provided by PureO Natural Products and Locn Hair Products. Products are distributed at check-in. No substitutions permitted.
Stop When Time is Called
Competitors must immediately stop all work the moment each round's time is called. Continuing after time is penalized.
Complete All Three Rounds
Competitors must compete in and complete all three rounds. Withdrawal from any round results in disqualification from the full division.
Professional Conduct Required
Professional attitude and model handling are required throughout. Excessive tension, rough handling, or disruptive conduct results in deductions.
What You Can Win
Regional Championship Prizes
Top 3 competitors in every category at each regional event advance to the HEBS National Championship in Secaucus, New Jersey.
Regional Champion
-
Cash prize — $1,500
-
Championship Trophy
-
Qualification to HEBS Nationals
-
VIP Champions Welcome Party access
Regional Finalist
-
Product prize package — $1,000 value
-
Championship Trophy
-
Qualification to HEBS Nationals
-
VIP Champions Welcome Party access
Regional Finalist
-
Product prize package — $500 value
-
Championship Trophy
-
Qualification to HEBS Nationals
Top 3 Advance To
HEBS National Championship — Secaucus, NJ
Only 1st place National Division Champions receive flight & hotel to HEBS Lagos, Nigeria.
Fight for the Belt.
Win the Crown. Represent on the Global Stage.